Here at Absolute Home we have great pleasure in working with some fantastic design houses and premium quality homeware stores. Today we are taking a short look at the new ‘On the lake‘ Home Edit Campaign from John Lewis.
Background & Insight:
Following the Christmas period where you have rightly celebrated, decorated and crammed your home with all manor of festive decorations and furnishings, John Lewis has helpfully focused their Home point of view in January to a contemporary, uncluttered and informal look: ‘On the lake’.
This trend is inspired by the relaxed feeling that accompanies a break from hectic December living.
Think a break at a Scandinavian weekend house for a winter retreat by the lake – with skimming stones, outdoor walks, sundowners, hot tubs and star gazing.
‘On the lake’ provides a zen like sanctuary based on the themes of restore, recharge and relax. Post Christmas you are probably looking to enhance your well being/mindfulness with new year’s resolutions and a renewed sense of purpose.
Specific Design Qualities of ‘On the lake’
Colours are calm inspired, by the watery hues of the lake. Chalky white finishes, pale woods and textural weaves are key. Tones of soft washed greys and subtle hints of mint give a contemporary feel whilst toned down blues with hints of hushed pinks create a calming mood.
Materials such as pale woods, nude leather, marble, watery marks, fluid soft glazes, pale terracotta, concrete, copper and brass. Textures in weave, marled effects.
Real newness comes from an inspired bedroom to functional designer furniture in your living room or hallway along with designer shelving. This edit looks at gorgeous textures that create a sense of snuggling up indoors. Stunning lights including task and pendant lights that do their required job without being overpowering.
Floor pieces are a great way to add extra colour and comfort to a room. The John Lewis Garda Rug in Blue epitomises everything that the On the lake’ edit is about. Stylish, Understated and yet Gloriously Comfy.
Revamp and Reinvigorate this Spring with the new ‘On the lake’ Edit from John Lewis.